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PLAYSTATION HOUSE AT
NBA ALL-STAR WEEKEND

Strategy:

  • Sports Marketing

  • Influencer Marketing

  • Talent Relations

  • Talent Procurement

  • Contract Negotiations

  • Brand Marketing

  • Contract Negotiations

Oversaw talent partnerships to bring the experiential activation, PlayStation House, to the 2023 NBA All-Star Weekend. Secured Paolo Banchero, Jaylen Brown, Lethal Shooter, Brittney Elena, Cash Nasty, ItsPikaaa, Famous Los, and MaxIsNice among others to produce content at the house resulting in 17M+ social impressions and 13M+ social views.

Paolo Banchero

Lethal Shooter

Brittney Elena

Cash Nasty

King Keraun

Famous Los

MaxIsNice

ItsPikaaa

PlayStation Instagram

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