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CALL OF DUTY: TUA

Strategy:

  • Sports Marketing

  • Brand Marketing

  • Contract Negotiation

  • Talent Relations

  • Talent Procurement

  • PR

Negotiated Tua Tagovailoa's Call of Duty contract and creatively developed content amid the pandemic to celebrate Tua being drafted #3 overall to the Miami Dolphins in the 2020 NFL Draft by pairing him with his former University of Alabama teammate, Jerry Jeudy, for an IG Live and gameplay session the night before the Draft. Tua's celebration content drove 350,000+ social media engagements.

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