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PLAYSTATION PLAYMAKERS

Strategy:

  • Sports, Entertainment, & Influencer Marketing

  • Talent Relations

  • Talent Procurement

  • Brand Marketing

  • Contract Negotiations

Led the first ever PlayStation Playmakers creator program and actively managed 25 signed athletes and influencers such as LaMelo Ball, Justin Jefferson, Nigel Sylvester, Lethal Shooter, Brittney Elena, and Typical Gamer. Continuously identified talent to on-board into program and negotiated contracts.

Read the full Adweek article here.

Lethal Shooter

Nigel Sylvester

Brittney Elena

King Keraun

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