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CALL OF DUTY:

BRAND FILM

Showtime’s late-night kings of comedy, Desus & Mero, organically give their hilarious take on the Call of Duty brand film and hold nothing back!

Saweetie

Young Thug

Swae Lee

Gunna

Strategy:

  • Entertainment Marketing

  • Talent Relations

  • Talent Procurement

  • Brand Marketing

  • Contract Negotiation

  • PR

To celebrate season 3 of Call of Duty Warzone, I led securing talent in the "Squad Up The World" film including Saweetie, Young Thug, Jack Harlow, Gunna, Swae Lee, Druski, Mookie Betts, and Dennis Schroder.

 

The campaign was a smash hit with the talent driving 300+ million social impressions and 10+ million social engagements as well as organic shares, likes, and comments from Lil Baby, LeBron James, Anthony Davis, Lamar Jackson, Big Sean, and Winnie Harlow.

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